# Qvantum Brand Reference

Captured from the official **Qvantum Brand Guide** — <https://branding.qvantum.com/86e90350a/p/1555f3-qvantum-brand-guide> — on **2026-06-22**.
This is the source of truth for any Qvantum-branded artefact (PowerPoint, documents, web). **Read this folder before creating a Qvantum deck.**

## Files
| File | What it covers |
|------|----------------|
| [brand-platform.md](brand-platform.md) | Positioning, personality, vision, tone |
| [logotype.md](logotype.md) | Logo versions, clear space, do's & don'ts |
| [typography.md](typography.md) | Host Grotesk, the type hierarchy, PPT sizing |
| [colors.md](colors.md) | Full palette (exact hex/rgb/cmyk) + usage rules |
| [imagery.md](imagery.md) | Lifestyle + product photography direction + where to source |
| [visual-system.md](visual-system.md) | Illustrations, icons, graphical elements |
| [layout-principles.md](layout-principles.md) | Grid, hierarchy, white space |
| [product-naming.md](product-naming.md) | How products are named (QE, QH-100 …) |
| [social-and-email.md](social-and-email.md) | Social media + email signature |
| [interior-design.md](interior-design.md) | Office interior concept (captured for completeness) |
| [powerpoint-playbook.md](powerpoint-playbook.md) | **How to turn all of the above into slides** |

## The 30-second version
- **Lead with off-black `#232222` and off-white `#F4F4F4`.** Let **imagery** carry the colour. Use accent colours *sparingly*.
- **Typeface: Host Grotesk.** Big headlines in **Regular**; small labels/sub-heads in **SemiBold** (uppercase + tracked for labels).
- **Logo:** colour version on clean white/off-white; monochrome on imagery/dark.
- **Layout:** grid, lots of white space, one idea per surface, reduced copy — "modern and efficient, displaying information with clarity."
- **Personality:** *the bold and visionary doer.*

> ⚠️ The official `.potx` template theme ships with slightly older values (navy `#002556`, brown `#938679`). The **brand-guide values in `colors.md` are canonical** (navy `#002656`, brown `#91877A`).
