# Layout Principles

> Source: Qvantum Brand Guide → *Layout examples* / *Examples*. "Our layouts are modern and efficient, displaying information with clarity."

## Principles
- **Grid systems + modularity** — structured yet flexible layouts.
- **Hierarchy through font size** — for an intuitive reading experience (see [typography.md](typography.md)).
- **Lots of white space** — creates a premium feel.
- **Reduced written content** — say less, with more impact.
- **Subtle accents of colour** in images and text to energise the composition.
- **Imagery conveys innovation, life and power** — give it room.

## Applied to slides
- **One idea per slide.** If a slide has two ideas, split it.
- Big **Regular-weight** headline + minimal supporting copy.
- Generous margins; don't fill the canvas — empty space is part of the design.
- Let a single strong photo do the talking; avoid text-on-image clutter (use a caption or a clean panel).
- Use accent colour for **one** thing per slide (a label, a number, a column header), not everywhere.

Example formats shown in the guide: brochure spread, product sheet, digital screens, letter — all grid-based, white-space-rich, with elevated imagery.
