# Colours

> Source: Qvantum Brand Guide → *Colors*. "Our colour palette is inspired by the colours from the spectrum of temperature. It evolves from light to dark and balances cold and warm tones."
> ⚠️ **Do not make up your own colour that looks similar. Always use the exact codes below.**

## Primary — *lead with black and white*
| Name | Hex | RGB | CMYK |
|------|-----|-----|------|
| Off-black | `#232222` | 35, 34, 34 | 0 / 0 / 0 / 100 |
| Off-white | `#F4F4F4` | 244, 244, 244 | 0 / 0 / 0 / 5 |

## Secondary
| Name | Hex | RGB | CMYK | Use |
|------|-----|-----|------|-----|
| Brown | `#91877A` | 145, 135, 122 | 45 / 40 / 50 / 5 | Headers & labels |
| Beige | `#E5E6DF` | 229, 230, 223 | 9 / 6 / 10 / 0 | Backgrounds |
| White | `#FFFFFF` | 255, 255, 255 | — | Backgrounds; text on coloured/image |

## Accent — *charts & illustrations, digital mainly. Use sparingly!*
| Name | Hex | RGB |
|------|-----|-----|
| Navy | `#002656` | 0, 38, 86 |
| Blue | `#3164FD` | 49, 100, 253 |
| Blue light | `#4AA1FF` | 74, 161, 255 |
| Red | `#C41230` | 196, 18, 48 |
| Orange | `#FF8D5A` | 255, 141, 90 |
| Yellow | `#F7E36E` | 247, 227, 110 |

## Usage rules
- **Text:** Off-black `#232222` on light backgrounds; **White `#FFFFFF`** on coloured/image backgrounds. As an accent, **Brown `#91877A`** on light backgrounds (e.g. eyebrows, meta).
- **Lead with off-white + off-black; rely mostly on imagery to convey vibrancy and colour.** Cold/warm accents are used *as accents*; neutral tones create hierarchy and soften contrast.
- Accent colours are mainly for **charts and illustrations** — don't flood slides with them.
- Print only: preferred tinted paper **Colorplan Cobalt Blue** (or Loch Blue for a more sustainable option); **silver foiling** for a premium finish.

## Note on the `.potx` theme
The template theme maps `dk1`→pure black, `lt1`→white, and carries slightly older navy `#002556` / brown `#938679` / beige `#E5E5DF`. For authored text, prefer the **canonical brand values above** (off-black `#232222`, navy `#002656`, brown `#91877A`, beige `#E5E6DF`).
