# Typography

> Source: Qvantum Brand Guide → *Typography* (Host Grotesk / Typography hierarchy / Examples).

## The typeface
**Host Grotesk** is the primary font — headlines, body text, paragraphs.
Available weights: **Host Grotesk Regular** and **Host Grotesk SemiBold** (plus their *italics*).

Installed font-family names (matters when setting fonts in code/PowerPoint):
- Regular → family **`Host Grotesk`**
- SemiBold → distinct family **`Host Grotesk SemiBold`** (do **not** rely on a "bold" toggle of the Regular family — there is no Bold weight)

## Hierarchy (from the brand specimen, web px)
| Style | Weight | Size / line-height | Notes |
|-------|--------|--------------------|-------|
| H2 (display headline) | **Regular (400)** | 42 / 48 px | Big headlines are *Regular*, not bold — this is the signature look |
| H5 (sub-head) | **SemiBold (600)** | 20 / 24 px | |
| Body | Regular (400) | 15 / 22 px | |
| Label small | **SemiBold (600)** | 12 / 18 px, **+1.2 px tracking, UPPERCASE** | Eyebrows, kickers, meta lines |

**Principle:** use font *size* (not heavy weights) to build hierarchy. Lead headlines in Regular; reserve SemiBold for sub-heads and small uppercase labels.

## Translating to PowerPoint (13.33 × 7.5 in)
| Slide role | Font | Size |
|------------|------|------|
| Title / big statement | Host Grotesk Regular | 32–40 pt |
| Section title | Host Grotesk SemiBold | 24–28 pt |
| Column / sub-head | Host Grotesk SemiBold | 16–18 pt |
| Eyebrow / label | Host Grotesk SemiBold, UPPERCASE, +1.2–1.6 pt tracking | 11–13 pt |
| Body / list item | Host Grotesk Regular | 14–16 pt |

If a deck will be opened on machines without Host Grotesk, embed fonts in PowerPoint (*File ▸ Save ▸ Embed fonts in the file*) — python-pptx cannot embed them.
