# Imagery

> Source: Qvantum Brand Guide → *Lifestyle imagery* and *Product imagery*. Imagery is how Qvantum conveys vibrancy and colour — it does the heavy lifting, so choose it well and give it room.

## Lifestyle imagery
Purpose: stand out while clearly communicating product/service benefits.
- **Unexpected perspectives**; feature **unconventional groups of people** — break traditional norms.
- **Clean compositions, minimal effects** — maximise impact. Playful details via **bold colours and intimate close-ups**.
- **Modern architecture and urban landscapes** are central — reinforcing **city living and multi-family homes**.
- **Natural light, authentic, unposed** moments.
- Overall colour tone should align with the palette, transitioning smoothly between **warm and cool** shades.
- Sub-topics: Living · Homes · City · Construction · Installing · Cases & influencer collabs.

## Product imagery
Purpose: highlight product superiority, details and inner workings.
- **Bold close-ups, sharp details, vibrant lights** → modern, confident, elevated.
- Categories: **Product keyvisual · Pure product · Product feature · Product engineering · Product launch.**

## Social
Prioritise **strong, full-bleed imagery**; **limit text overlays**; let the image take centre stage; balance product, people, buildings and technical elements.

## Where to source real images
The brand portal shows *examples only* ("do not download or screenshot"). Real assets live on Qvantum SharePoint / Pixieset:
- **Product & component images** — SharePoint (Qvantum Energi AB).
- **Stock / lifestyle images** — SharePoint (Qvantum Energi AB).

> These SharePoint folders require Microsoft sign-in and **cannot be fetched by automated tools (HTTP 403)**. Download the images you need to a **local folder** and point the deck builder at it (`images_dir`). For this project they were downloaded to `pics from Sharepoint/` (`Products and Components Images/`, `Stock Images/`).
